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Headshot of Heather Wilson


Here you’ll find high-resolution photos of our organization’s founder, Heather Wilson. A selection of environmental shots are updated for public use as well.


The Kennedy’s Angel Gowns name and logo are available for use. Please don’t modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Kennedy’s Angel Gowns, or in a way that confuses Kennedy’s Angel Gowns with another brand (including your own). If you are unsure, please feel free to contact us.

Brand Guidelines

We have guidelines to help you use our brand and assets without having to negotiate legal agreements for each use.

To make use of our content in a way not covered by these guidelines, please contact us and include a visual mockup of intended use.

Heather holding photo of her angel baby Kennedy

I didn’t think I’d survive this tragedy and feeling of emptiness, but through Kennedy’s Angel Gowns I’ve discovered life again and it has truly helped my healing process.

Heather Wilson

Heather Wilson, Virginia Beach, Virginia
Executive Director and Founder

Heather Wilson is a bereaved mother who works with parents faced with pregnancy and infant loss as Executive Director and Founder of Kennedy's Angel Gowns. This non-profit organization provides infant burial garments and resources to families and local hospitals.

Heather believes every bereaved family deserves the gift of time when faced with this tragic loss. Hospitals need a cooling device that preserves an infant, which allows this precious time for a family to grieve. Heather has secured the first-ever Butterfly Suite in Virginia, a dedicated bereaved space equipped with a Caring Cradle™, at Sentara Norfolk General Hospital.

Heather is a Certified Bereavement Doula and recipient of Virginia's Top 40 Under 40, Millennial on the Move, Ladies in Red Exceptional Women Award, Hampton Roads Gazeti Exemplar Award, Health Care Hero, and LegaZ Honoree. Recently, her advocacy has brought her to the White House to speak at the Black Maternal Health Crisis Roundtable led by Vice President, Kamala Harris. Kennedy's Angel Gowns has appeared on local news networks and VPS/PBS.

Heather holds a Bachelor of Arts in Psychology from American International and a Masters of Arts in Urban Community Counseling from Norfolk State University. Heather is an Adjunct Professor at Old Dominion University, soon to be a Licensed Professional Counselor, wife to Demitri, and mother to “angel baby” Kennedy, “rainbow baby” Ryleigh, and “sunshine baby” Demitri, Jr.

In the News

This list is available on its own in Google Doc format to print.

Kennedy’s Angel Gowns

Virginia Beach mom surprised with TEGNA Foundation grant for nonprofit helping parents remember their angels — 13NewsNow, December 24, 2021

Awareness months highlight pregnancy and infant loss — EVMS Pulse, October 5, 2021

Eliza Mae Day fundraiser — The Roanoke-Chowan News-Herald, October 14, 2020

Infant Loss; Asian Pacific Islander Community; Food Trends | Season 30 | Episode 2 — Virginia Currents, October 22, 2020

Breaking the silence on stillbirth: This couple’s grief transitioned to helping others deal with the pain — WYDaily, October 29, 2018

Kennedy’s Angel Gowns hosts annual ‘Angel Ball’ — 13NewsNow, April 23, 2018

Wonderfully made — The Suffolk News-Herald, March 26, 2019

Kennedy’s Angel Gowns Helps Heal Bereaved Families — Coastal Virginia Magazine, September 8, 2017

After stillborn baby, couple starts burial gowns nonprofit — The News & Advance, July 9, 2017

Black Maternal Health

Black Women Three Times More Likely to Die from Pregnancy-Related Causes Than Whites — CNB News, April 8, 2022

White House Maternal Health Day of Action (Panelist) — The White House, December 7, 2021

Vice President Harris Hosts a White House Roundtable on Black Women’s Maternal Health — The White House, April 13, 2021

Kamala Harris Marks Black Maternal Health Week at White House — NYTimes, April 13, 2021

Photo: Heather Wilson holds clothing for deceased infant (Roundtable on Black Maternal Health) – WAP202104133017 —

Cooling Units

Georgia has one of the highest maternal mortality rates in the nation. This group is trying to ease the pain for grieving mothers with a special cradle —, March 4, 2022

Counting Kindness – CuddleCots —, February 10, 2018

Local couple that founded nonprofit for grieving parents to donate ‘Cuddle Cot’ to Sentara Princess Anne — WTKR, October 19, 2018

Va. couple donate ‘cuddle cot’ to Sentara Albemarle — The Daily Advance, December 24, 2018

​​Couple donates machines so grieving parents can spend more time with their stillborn children — WTKR, February 2, 2018

Va. couple donates ‘Cuddle Cots’ for grieving parents of stillborn babies — WSET, February 3, 2018

Nonprofit donates cots to preserve stillborn babies — 13NewsNow (AP), February 13, 2018
Hampton Roads’ first “Cuddle Cots” allow stillborn babies to remain by grieving families’ bedside — February 2, 2018

Founders of nonprofit for grieving parents donate another ‘Cuddle Cot’ to local hospital — WTKR, November 20, 2018

In memory of Eliza Mae — The Roanoke-Chown News-Herald, March 10, 2020


7th Annual Giving Back Awards: Coastal Virginia’s Top Nonprofits — Coastal Virginia Magazine, November 19, 2018

Heather Wilson

Heather Wilson, founder, executive director of Kennedy’s Angel Gowns | 2019 Top 40 Under 40 — Inside Business, PilotOnline, October 17, 2019

Millennials on the Move: Heather Wilson — CoVaBizMag, June 4, 2019

Heather and Demitri Wilson | Health Care Heroes  — Inside Business, PilotOnline, March 16, 2020

Hampton Roads Gazeti Exemplar Award (no links online)

By using the Kennedy’s Angel Gowns media you agree to follow these guidelines as well as our Terms of Service and all our rules and policies. Kennedy’s Angel Gowns reserves the right to cancel, modify, or change the permission in these guidelines at any time at its sole discretion. For further information about use of the Kennedy’s Angel Gowns name and media, please contact us.